CBSE Class 11 English Writing & Grammar – Advertisements
WHAT IS AN ADVERTISEMENT?
An advertisement is a public announcement made through a popular medium like newspapers, magazines, T.V., Radio and the Cinema. An advertisement may be displayed on a placard as well. It is non-personal, oral or visual message regarding a product, a service or an idea.
Purpose: An advertisement attracts immediate attention of the public. It is a very potent tool for promoting sales or services. It is used to influence the minds, tastes and even motives of the masses. Remember, an advertisement is a play of words. It must be very attractive to catch the eye of the reader.
Look at the following classified ads from the newspapers:
RENT/Sales/Purchase Computer, Also Buy/Sales Computer Parts, Upgrade, AMC, Repair, UPS, Printer & Internet. Ph: 27184842, 27181315, 98190179169, 522114-L
SALE Pentium-Ill @ 14800, Celeron 500Mhz @ 10900, Pentium-II 266Mhz @ 9800, Pentium-I 166Mhz @ 7500,486 @ 3500. 27181315, 27184842, 9810179169, 522115-L
HEALTH & PHYSICAL FITNESS
FEEL Frozen, full range of world class beauty services, credit card accepted also. Contact Majid 9810585626. 9810561813. 521019-L
ENTER the world of paradise relaxing, soothing, mind blowing tension-free massage, “Relax” Contact 9810217510. 521532-L
LANDSCAPING OF FARMHOUSE, Factory, houses & terrace garden etc. All type of plants & seasonal flowers variety available. Krishan Kumar 9811072404, 26804352. HK-574-RD
RARE Crystal porcelain curios stone, wood, books, paintings Connoisseures only, Vijay 9810110671 and 26464660, 26473217, Delhi IM-410-CA
SPECIALIST Aluminium Door/Window Partition. Devendra Industries Sarai Rohilla. Ph: 25758224, 9811397642, 25054122 AC-2063-CA
KENNEL & LIVESTOCK
GENUINE pedigree dogs from Delhi’s genuine Kennel pick any Lhasa Dalmatian, Spitz, Boxer, German Shepherd, Labrador, Dachshund. Ph: 25176456, 25119180, 9811172134. KP-876-CA
VINAKO offer cute toy black & golden Pom, Poodle, Tan Dachsund, Black Cocker Spaniel, Dalmatian, Golden Retriever, Labrador; GSD GreatdanesBoxer pups. A-2 Naraina 25796911-22, 9810037770 NV-1204-CA
LOST & FOUND
LOST Lease Deed of Property No-15A/4, East Patel Nagar, New Delhi. If found return it to Owner on this same address. Shakuntla. 62538-CA
We Lost From C-102501 to 102510 & Form E-161236. Finder PI. Cont. Jyoti Farm Eqp. & Fab., C-160, Naraina Ind. Area Ph-I, Nd-28 NV-1199-CA
RC GIRL fair & slim from reputed family working in KSA as staff nurse 27/163 coming on leave. Contact 011-27284177, 0482-643439 AC-2045-CA
ALLIANCE invited for Keralite Christian CSI boy 27/175, working in Ltd Co from employed girl. Apply with Photo to Box 62684-CA Hindustan Times, New Delhi – 110001
FOREIGN Consultants Cielo Gle 1996 last. Original single owner, beautiful excellent condition. 50,000 kms. Fully loaded. # 25738697. MK -2156-CA
PACKERS & MOVERS
GEETA Packer & Movers for household goods car by Maruti Trailer, local shifting, branches all over India. 011-23521510, 9810200793. 520927-L
GLOBAL Packer & Mover (R) h. hold Indl. cars dom/Intl by sea & Air Br in all main cities 011-23625665 9810410548 Noida 9868064138. 521619-L
DLF/Sushant Lok, plots/bungalow/flats, shops/ showrooms/offices. Kashyap Estate Consultant: 26101326, 26108165, 9810006767, 9810053788. 521432-L
PHOTOCOPIERS xerox 102RE Rs. 18000/- quality product, all makes, rental also Cont: Manish Tel- 25790211. Xerox Rs. 8000/- onwards, moneyvalue. NV-1155-CA
BRAND New, German Dish Washer (Famous Miele), with original packing, also Three Year used, Large size Deep Freezer (German Miele) and some Vietnamese Furniture with fine Mother of Pearl work for Sale. Contact-9810111112/26857738/26862277. 62388-CA
TRAVEL & TOURS
4N/5DYS Manali Rs. 5999/- P. cpl. inclusive Del- Manali-del Trfs on Map plan. Goa 3n/4d Rs. 5999/- on CP. Contact:- 26155610, 26140308. 522249-L
19% off on Indian Airlines, 11% off on Jet Airways, 17% off on Air Sahara, free home delivery. Contact: 27481609, 27481610 (24 hours). 522116-L
Wanted a smart lady personal secretary for Director. Convent Educated, Handsome Salary and Perks. Contact : Saraswati House (P) Ltd., Darya Ganj, New Delhi-110002 55216-SK
Main Characteristics of Classified Advertisements:
- They are categorised into columns according to different classes.
- They are written in short catchy phrases and words.
- The language used is simple, factual and formal.
- They are short, concise and to the point.
- All the relevant information is provided.
- Contact name and address is given.
- They are written in a box to attract attention.
Let us study various types of classified advertisements with the help of solved examples and note the essential details which must be included in each category.
1. SITUATION VACANT
Include these Essential Details:
- Begin with ‘Wanted’ or ‘Required’.
- State the name of the company.
- Mention the post and the number of vacancies.
- State minimum qualifications and experience desired.
- Give age, sex and preferential qualifications.
- Mention Pay scale and Perks.
- State the mode of applying clearly.
- End with contact Address and phone numbers.
You are Personnel Manager of Green Bio-Products Ltd., Sector 18, Industrial Area, Faridabad. You need an efficient P.A. /stenographer for your office. Write an advertisement for the ‘Situation Vacant’ column of a local daily.
Wanted a smart, efficient P.A./stenographer for a leading manufacturing company. Qualifications-Graduate, age 25-30 years. Typing speed 60 w.p.m., shorthand 120 w.p.m. Preference to those who can handle computers. Salary negotiable. Apply with complete bio-data within 10 days to Personnel Manager, Green Bio-Products Ltd., Industrial Area, Faridabad-18.
Hotel Lake View. Udaipur, needs young & smart lady receptionists. Write an advertisement to be published in the ‘Situation Vacant’ column of a local newspaper.
Wanted convent educated, smart and young ladies in the age group 21-25 with plea¬sing personalities and fluency in communication to work as receptionists for a reputed five star hotel. Knowledge of a foreign language besides English will be preferred. Handsome salary and Perks. Apply upto 30th June with complete bio-data and recent passport size photograph to Personnel Manager, Hotel Lake View, Udaipur.
You need two lady checkers for Globe Exports, Virat Nagar, Kolkata 700085. Write an advertisement to be published in the ‘Situation Vacant’ column of The Morning Star, Kolkata.
Wanted two smart, impressive young lady checkers for a renowned export house based in Kolkata. Fresh graduates with good communication skills can apply. Attractive salary besides other benefits. Apply to Manager (HRD), Globe Exports, Virat Nagar 700085 up to 15 Nov.
You are P. Sharma of Varanasi. You want an English (a Mathematics) tutor for your daughter. Write an advertisement to be published in the classified columns of a local newspaper.
WANTED LADY TUTOR
Wanted a lady tutor to coach a girl of class XII in English. Only ladies with a minimum five years’ experience of teaching S.S.C.E will be considered. Emoluments : travelling expenses plus 2000 to 2500 p.m. depending upon the calibre and experience. Contact: P. Sharma, 128L, Ring Road, Varanasi.
You are the Managing Director of Varun Enterprises, a leading garments export house. You need accountants for your Meerut office. Write an advertisement for the ‘Situation Vacant’ column of a local daily.
Wanted competent and experienced accountant capable of handling accounts independently. Commerce graduates having at least five years experience in a reputed firm will be preferred. Salary and perks according to the efficiency and performance of the candidate. Apply in confidence to Asstt. Manager (HRD) Varun Enterprises, Meerut upto 25 March.
You are the manager, Herbal India Ltd. Draft an advertisement for your company for the post of two Sales Executives. Specify your requirements, qualifications, experience and personality of the candidates.
Wanted two young and dynamic Sales Executives for our marketing division. Minimum Qualifications – M. Pharma. Work experience of at least 5 years. Proficiency in English, impressive personality & ready to travel. Good salary and other perks. Apply in confidence with complete bio-data till 15 March 2013 to Manager, Herbal India 6 B/247, Ashok Vihar, New Delhi-110070.
2. SITUATION WANTED
Here it is an individual who seeks a job. Include the following essential details:
- Qualifications and experience.
- Age and sex.
- Nature of the job sought.
- Minimum salary acceptable.
- Contact Address and phone no.
You are Shirish Saxena of 47, Mall Road, Shimla. You are a young man of 35 with seven years of experience as an expert executive. You seek an immediate change to some prestigious export house in Mumbai /Bangalore. Draft a suitable advertisement for the ‘Situation Wanted’ column of a National Daily.
A highly experienced young export executive in top Export house needs change to some prestigious export house in Mumbai / Bangalore. Familiar with E-Commerce, marketing administration advance license etc. Minimum salary expected:
₹ 35,000+perks. Please write to Shirish Saxena, 47, The Mall, Shimla Tel.: 0177-2437195
You are Anil Verma of 257, Moti Nagar, New Delhi. You have just passed B.E. (Electrical) in first division from a prestigious Engineering College. You are in need of a job in or around Delhi. Write an advertisement for the ‘Situation Wanted’ column of The Times of India.
A first Class B.E. (Electrical) from I.I.T. Delhi seeks a job in or around Delhi. At present working with a private firm in Alwar. Salary expected: ₹ 12,000. Please Contact: Anil Verma, 257, Moti Nagar, New Delhi-110039. Phone: 25278431
3. SALE AND PURCHASE
Essential Details (General)
- Begin with for Sale/ Purchase or Available/ Wanted.
- Mention the type of accommodation / Vehicle/ Household item.
- Give a brief Physical description.
- End with Contact address & Tel. No.
(a) Property: (Specific details)
- Specify size, floor, number of rooms etc.
- Mention fixtures and fittings.
- Give the location and surroundings
- Price expected /Offered.
You want to sell your flat in Ashok Vihar. Write out an advertisement giving necessary details in about 50 words.
For Sale Ashok Vihar, DDA flat, first floor, two bed-rooms. Drawing/ Dining with full interiors, Car parking available. North/ park facing, located near main market. Reasonable price. Contact: M.L. Goyal, 27263412
You want to purchase a flat. Draft an advertisement in about 50 words for a newspaper, detailing your requirements and your capacity to pay.
For purchase DLF Flat in South City/DLF Colony with three bed-rooms, D/D with family lounge. Comer flat preferred. Price around 20 to 25 lacs. Bonafide owners or dealers to contact. M.K. Bhasin, 12, Pandara Road, New Delhi-110001. Phone 23285062.
(b) Vehicle: (Specific details)
- State Model/year of manufacturing.
- Specify the condition/mileage done.
- Give colour, accessories etc.
- Price expected/offered.
You want to sell your Maruti Car. Draft a suitable advertisement in about 50 words to be published in the ‘For sale’ columns of The Times of India.
Available Maruti 800 DX, 2000 Model in excellent working condition. White scratchless, self driven, sparingly used. Average 18 km a liter. All accessories intact. Expected Price not below ₹ 1.40 lacs. Contact. Malhotra, 24673289
(c) Household goods: (Specific details)
- Mention brand, model, year of mfg.
- Specify material, in case of furniture.
- Give the present condition.
- Quote price offered/expected.
You have been transferred to another city. You want to sell certain household goods. Draft a suitable advertisement to be inserted in a newspaper.
For immediate sale white LG Washing Machine, Model PX-7 purchased 2000, ONIDA CTV 25”, 1999; sofa set for 7; oval-shaped dining table with 8 chairs. All in excellent condition. Owner transferred. Prices negotiable. Contact: Mohan Mehra, Phone 26189023
4. TO LET
- Begin with ‘Available’ or ‘Wanted’.
- State the type of accommodation to let or required on rent.
- Give brief description of the accommodation.
- size, floor, No. of rooms etc.
- fixtures and fittings.
- location and surroundings.
- Rent expected etc.
- Contact address and phone number.
You want to let out a flat. Prepare an advertisement to this effect for publication in a newspaper, giving location of the building, nature of accommodation, rent expected etc.
Available on rent Sushant Lok, Ansals MIG flats, II floor, two B/Rs, lobby, balcony, fully furnished, well-ventilated. Walking distance from main market & taxi stand. Rent expected 5000 (fixed). Company lease preferred. Contact Subodh 2B/31, Sushant Lok, Ph. 27521012
You are the General Manager Coal India Ltd., New Delhi. Write an advertisement to be published in a newspaper for suitable accommodation on rent to be used as a guest¬house for the company.
Coal India, New Delhi wants suitable accommodation on rent to be used as a guest house. Minimum carpet area of 2500 sq. feet in a posh South Delhi area preferred. Interested parties may please contact 5, Balu, G.M. Coal India, 35 Asaf Ali Road, New Delhi or Phone: 22524876
You are Anurag /Aparna of 110, Swasthya Vihar, New Delhi and wish to let out a portion of your newly built house. Draft advertisement in not more than 50 words for publication in the ‘To Let’ column of The Hindustan Times, giving all necessary details like location, type of accommodation to be rented out, rent expected, contact address including telephone number etc.
Available on rent basis the ground floor of a newly built house in Swasthya Vihar. Three bed-rooms with attached baths, a drawing-cum-dining room and a large kitchen. Garage with car parking facilities also provided. Rent expected around 10,000 p.m. Govt, officers preferred. Contact Tel. No. 22527894 or Anurag/Aparna. 110, Swasthya Vihar, New Delhi.
5. EDUCATIONAL INSTITUTIONS
- Give the name of Institution/its past record.
- Mention the courses offered, duration.
- List the facilities available and fee structure.
- Specify the eligibility condition.
- Quote the last date for registeration/application.
- End with contact address & phone number.
You are the secretary of the Indian Institute of Foreign Languages, Hyderabad. Draft a suitable advertisement to be published in a newspaper announcing the commencement of new courses.
IIFL announces the commencement of its short-term courses in French, Chinese, Japanese, Spanish etc. Duration – 6 months. Eligibility – Senior Secondary. Excellent faculty. Computerised training. Incentives for early birds. Ten per cent seats free. Send in your application by the 16th May 20XX or Contact Secretary, Phone 24236709.
You are the Director of National Institute of Vocational Studies, New Delhi. Draft a suitable advertisement for publication in a national daily highlighting some of the special features of your institute.
NIVS offers diploma courses in Electronics, laser technology, computer and television hardware/software, fashion-designing etc. Duration – two years. Eligibility – Senior Secondary. Excellent faculty; Well furnished labs and workshops. One year training. Excellent past record of placement. Quarterly fee – ₹ 1500. Last date for Application – 30 May 20XX. Director National Institute of Vocational Studies, 27 Pusa Road, New Delhi. 25374098.
You are the secretary of Institute for Career Guidance, Sector 15, Gurgaon specialising in Career guidance and counselling. Draft a suitable advertisement to be published in a daily newspaper.
Institute for Career Guidance, Counselling and Development of Personality holding summer camps from 1st May. Facilities for games, group discussions, personality development packets, elocution, interviews and histrionics. Training by panel of experts. Career oriented may apply by 20 April. Contact, Secretary, Institute for Career Guidance, Sector 15, Gurgaon. Tel. 26300636.
You are the director of coaching academy. Write an advertisement for publication in newspaper, for admission to the various courses being provided in your institute.
Apex Business Management Institute offers one year diploma courses in computer programming and business management. Eligibility – Senior Secondary. Batches of 20, subdivided into 4 groups for practical training/field work. Excellent faculty. Fee – ₹ 2500 payable quarterly. Last date for submitting applications – 25 June. Contact, Director ABMI or Phone 26259801.
6. LOST AND FOUND
- Begin with ‘Lost’ or ‘Found’.
- Specify the Item.
- Give brief physical description.
- Mention when/where lost or found.
- Reward, if any.
- End with contact address & phone number.
You are Prashant /Purnima of 202, Laxmi Nagar, New Delhi. You lost your briefcase while travelling by bus from Laxmi Nagar to Connaught Place, New Delhi. The briefcase contains some valuable documents, including your Board’s certificate for Ml India Secondary School Examination. Draft a notification in not more than 50 words to be published in The Indian Express under their column “Lost & Found”. Include all necessary details about the lost briefcase to establish your claim.
I lost my brown VIP ‘classic’ brand brief case with ‘Prashant’ written near the handle, while travelling by DTC route no. 89 from Laxmi Nagar to Connaught Place. It contains some valuable documents. Finder will be suitably rewarded. Contact: Prashant, 202 Laxmi Nagar, New Delhi or Phone 27190048
You have lost your purse. Draft an advertisement suitable to be given in the local daily. (Invent details). Your advertisement should not exceed 50 words.
LOST AND FOUND
Lost black leather purse in DTC bus (route no. 315), while travelling between Lucknow Road and Red Fort. Besides cash it contains some very important bills and receipts. Finder will be suitably rewarded. Please contact: Anil Sood, B-67, Lucknow Road, New Delhi or Phone 27618456.
7. TRAVELS AND TOURS
- Begin with ‘Package Available’, etc.
- State name of travel agency.
- Specify destination and duration.
- Supply details of package—food/boarding/lodging, sight-seeing etc.
- Give estimated cost and special discounts.
- End with contact address and phone number.
Sita Tra vels, 227 Jagriti Enclave, Delhi offers a package tour for 3 nights 14 days in Mauritius for ₹ 10,000 per person. Draft an advertisement for publication in a national daily in about 50 words. Give necessary details.
TRAVEL AND TOURS
Attractive package available for Mauritius, 3 nights/4 days, breakfast and dinner, stay at 3-star hotel, sight seeing included. X 10,000 per person. Special discount for early birds. Contact: Sita Travels, 227 Jagriti Enclave, Delhi. Phone: 25362000.
Globe Travels, G-76, Connaught Circus, New Delhi, offers its patrons cheapest air tickets for any destination by an airline besides offering consultancy and exchange service. Draft an advertisement for publication in a national daily in about 50 words.
TRAVEL AND TOURS
Cheapest air tickets available for any airline, any destination. New York-35,500; San Francisco-35,000; Toranto-34,500; London-19,400. Visa insurancy consultancy, buy/sell currencies. Visit Globe Travels, G-76 Connaught Circus, New Delhi. Phone : 23723777, 23355055, 23355955.
- Begin with Wanted/Alliance or Proposal invited.
- Educational/Professional Qualifications.
- Age, height, complexion, build.
- Qualities sought in partner.
- State boy/girl.
- Service/Profession — income.
- Caste/subcaste — religion.
- End with Box No C/o the daily.
A highly placed IT professional settled in London seeks alliance with an exceptionally beautiful, educated, cultured and tall girl of status Punjabi family. Write a suitable advertisement for the ‘Matrimonial’ column of a national daily.
Alliance invited for a very handsome, tall and cultured IT professional 29 years, 180 cm tall NRI settled in London as CEO of a reputed firm. Exceptionally beautiful, highly educated and cultured girl between 21 and 25 and at least 5’-4” tall. Only status Punjabi families. Box 867 B, The Times of India, New Delhi.
Write an advertisement for the ‘Matrimonial’ column of a newspaper for a Bisa Aggarwal girl, working as Sales Officer in a leading export house.
Proposal invited for a Bisa Aggarwal girl, 25 years, 158 cm, working as sales officer in leading export house, income in six figures per annum. Parents having business at Mumbai and Overseas. Boy’s merit main consideration. Professional with business background preferred. Early and decent marriage. Write to Box No. 7364, The Times of India, Mumbai-40001.
9. DISPLAY ADVERTISEMENT
Commercial advertisements are inserted by leading manufacturers, establishments, organisations etc. for the publicity and promotion of their products, services or some event.
- Designed for commercial purposes.
- More space, more expensive in terms of the advertising costs.
- Visually attractive — varying font size or shape.
- Language: colourful and lucid — catchy slogans, punch lines, witty expressions and pictures or sketches.
- Proportionate spacing.
- Name of the company/institute/organisers, etc.
- Details regarding the product/event/educational course etc.
- Special offers of discount, if any
- Address of the company/institute/organisers, etc.
M/s Bright Vision have produced a new television named ‘Home Theatre’. Draft an advertisement for a local daily to promote the sale of the television. Offer a Kodak Camera free along with the television to those who buy it before March 30.